Incogni Review: What It Does, What It Costs and Whether It's Worth It in 2026

Summary

• Incogni is a data removal service from Incogni Inc., part of the Surfshark group. It sends removal requests to the brokers on its published list and repeats them.
• Score: 7.6/10, “Worth it” by the thresholds on the methodology page.
• Price on 10/08/2026: $95.88 for the first year of Standard, and the checkout showed the same $95.88 for renewal.
• Strongest point: the list of 420 brokers is public, and a Deloitte assurance report backs the recurring-request schedule.
• Weakest point: no free plan or trial, and account deletion goes through support only.
• Not for you if you mainly want fewer spam calls. User reports split hard on that, both ways.

How we rate Incogni

Criterion	Grade	What I measured
Results (30%)	Good	420 brokers on the published list on 10/08/2026; 10 of the 16 people-search sites this site tracks are on it
Price & value (20%)	Good	$95.88/year Standard, renewal $95.88 at checkout; no free plan; custom removals only from $179.88/year
Checkout honesty (15%)	Excellent	Renewal amount and $0.00 tax line on screen before payment; auto-renew with no checkbox
Data handling (15%)	Good	Name, address, date of birth and (U.S.) phone required; no SSN; deletion only through support
Ease of use (10%)	Excellent	Free scanner: three screens from email to result; checkout on one page. Dashboard not seen, no account without payment
Support (10%)	Good	Email form promising a reply “within 24 hours”; ticket acknowledged the same minute on 10/08/2026; reply to the question pending

Weighted score: 7.6/10. Account type: none (free scanner and checkout only). Run date: 10/08/2026. The scale and weights are on the methodology page, and the checkout steps are the same ones I use in the US Privacy Checkout Test.

What’s good

• The broker list is public. Incogni’s blog lists 420 entries with category and country coverage. I downloaded it on 10/08/2026 and counted 417 unique domains.
• An outside firm checked the process. Deloitte Lietuva signed a limited assurance report on 08/06/2025. It found nothing suggesting fewer than 420 brokers, or gaps over 60 or 90 days between repeat requests, as of 07/18/2025.
• The renewal price is on the checkout screen. With the card form open, the text read “renew for the same duration at $95.88 (price may change)” before the payment button.
• No surprise tax in my test. The order summary showed a sales tax line of $0.00 and a $95.88 total for New York 10001. Five other states gave the same line.
• It doesn’t ask for your Social Security number. Neither the privacy policy nor the help center lists an SSN among the details it needs.

What’s bad

• No free plan and no trial. The account is created at payment. The only free piece is a scanner that keeps results for 15 minutes, per the privacy policy.
• Account deletion needs a support request. The help center article updated 10/07/2026 says to contact support.
• Six well-known people-search sites aren’t on the list. BeenVerified, Intelius, TruthFinder, Instant Checkmate, Radaris and ClustrMaps were missing on 10/08/2026.
• The free scanner signs you up for marketing. Its email says “By entering this code you agree to receive marketing communications from Incogni.”
• Custom removals cost almost twice as much. They come only with Unlimited, $179.88/year against $95.88 for Standard.

What Incogni is and how it works

Incogni Inc. is registered at 25910 Acero, Suite 240, Mission Viejo, California, according to its terms of service updated 09/14/2026. The same terms say Incogni Inc. and Surfshark B.V. “belong to the Surfshark group of companies.” The about page says the idea started at Surfshark in September 2021 and that Incogni “is today part of one group together with NordVPN.” Contracts signed since 10/07/2024 fall under California law.

The service works in four steps, as Incogni’s terms and help center describe them:

1. You pay, create an account and give your name, home address and date of birth. U.S. customers also give a phone number.
2. You sign an electronic authorization form that lets Incogni act as your agent with brokers.
3. Incogni sends deletion and opt-out requests to every broker on its list that may hold your data. People-search sites get scanned for a match first, while private databases get a request anyway.
4. It repeats the requests on a schedule and emails you a monthly progress report.

Incogni sends requests only electronically. Its terms say it can’t handle brokers that insist on mail or phone, and that it “does not guarantee that those Removal Requests will be fulfilled.”

Results in the US Privacy Checkout Test

Incogni’s row in the US Privacy Checkout Test is dated 10/08/2026. The run stopped at the payment button because there is no free account to open.

• The renewal amount appeared only once I opened a payment method. With none open, the same sentence read “at (price may change)” with no number.
• The tax line showed $0.00 for six ZIP codes in six states, including New York 10001.
• Auto-renewal has no checkbox. The terms say “by entering Your payment details You agree to the automatic renewal.”

Where Incogni stands in the Data Removal Coverage Index

Incogni’s pricing page says “420+ data broker sites covered” (10/08/2026). The published list on its blog had 420 rows on the same day, which I counted as 417 unique domains after removing three repeated ones.

By category, 277 rows are people-search sites, 127 are marketing brokers, 11 are risk-mitigation and 5 are recruitment. Of the 16 people-search sites this site writes opt-out guides for, 10 are on the list. The full count and the method are in the Data Removal Coverage Index.

Pricing summary

All four plans were billed annually by default on 10/08/2026: Standard $95.88, Unlimited $179.88, Family $191.88 and Family Unlimited $275.88. Paying month to month doubles the monthly rate, so Standard becomes $15.98/month.

For Standard, the checkout printed a $95.88 renewal with “price may change.” I didn’t check the renewal line for the other three plans at checkout. Sales tax showed as $0.00 in every state I tried. Auto-renewal is on, and the refund window is 30 days after the first purchase. The plan-by-plan table is on the Incogni pricing page.

No free plan

Incogni has no free plan and no free trial. Its terms say “Access to the Service requires an active subscription.” What it offers instead is the Free Exposure Scanner. On 10/08/2026 it asked for an email, sent an eight-character code that expires in 15 minutes, then asked for a first and last name.

For my test name it returned “Nothing found.” The scanner creates no account, and the privacy policy says scan results are kept for 15 minutes. Details are on the Incogni free scan page.

Interface and ease of use

I couldn’t see the dashboard, because Incogni opens it only after payment. What I could use was the scanner and the checkout. The scanner took three screens after the email: a code, a name and the result. The checkout fits on one page with country, state and ZIP, then three payment methods: PayPal, Apple Pay and card.

Incogni has iOS and Android apps for U.S. customers. On 10/08/2026 the App Store listed version 1.6.8, released 09/21/2026, with 4.2 out of 5 from 196 ratings. Google Play showed 3.6 out of 5 from 217 reviews. The help center says billing changes, profile edits and the full broker list are web-only.

Coverage: which data brokers it removes you from

The list on Incogni’s blog has five columns: name, website, data sensitivity on a 1 to 10 scale, category and coverage. On 10/08/2026, 416 of the 420 rows included the U.S. Of those, 77 rows carried “US*,” which the page explains as “Coverage may vary by state based on state privacy laws.” The terms say success “might depend on the country, state or territory You reside in.”

Of the 16 people-search sites I track, these 10 were on the list: Whitepages, Spokeo, FastPeopleSearch, TruePeopleSearch, MyLife, PeopleFinders, PeopleLooker, Nuwber, ThatsThem and Acxiom. These six were not: BeenVerified, Intelius, TruthFinder, Instant Checkmate, Radaris and ClustrMaps. If you’re on one of them, you’ll need to opt out yourself, for example through the TruthFinder opt-out guide or the BeenVerified opt-out guide.

The scan report: what it found about me

The paid scan lives inside the dashboard, which I couldn’t reach. The free scanner checked the name of my test identity and found nothing. That result fits a test name with no U.S. records, so it says little about how well the scanner finds real profiles. Incogni’s terms describe the scanner as “for informational purposes only” and not a guarantee of finding every exposure.

Removal timeline: what Incogni promises and what it shows

Incogni’s help center says some brokers respond “within a day,” while others take longer. It cites legal deadlines of 30 days under the GDPR and 45 days under the CCPA.

The Deloitte report covers how often Incogni sends repeat requests: every 60 days for people-search sites and every 90 days for private databases, as of 07/18/2025. I didn’t wait for the removals to complete. What I checked is the scanner, the broker list and the checkout.

Custom removal requests

Custom removals are part of Unlimited and Family Unlimited only. The pricing page claims “3,000+ additional sites” and “Unlimited custom removal requests.” You submit a link to the exact page that shows your data, and Incogni’s staff send the request.

The terms exclude social media, forums, court and government records, and sites about criminal records. Site owners have 45 days to respond in the U.S., and the terms say Incogni can’t promise that every broker will comply. I couldn’t test this without a paid account.

What it’s like to be a U.S. customer: price, cancellation, data, support

What you’ll actually pay at checkout

Standard billed annually was $95.88 on 10/08/2026, and the checkout printed a renewal at the same $95.88 with “price may change.” Month to month it is $15.98. Sales tax showed as $0.00 for New York 10001, Texas 78701, Washington 98101, Pennsylvania 19103, California 94103 and Ohio 43215. Prices are in U.S. dollars. Auto-renew is on by default with no checkbox. Payment methods were PayPal, Apple Pay and Visa, Mastercard, Amex and Discover cards.

What’s in the plan (and what isn’t)

• All plans: requests to the 420 brokers on the list, repeat requests and monthly progress reports.
• Up to three emails, addresses or phone numbers per account, per the terms.
• Custom removals and live phone support: Unlimited and Family Unlimited only.
• Family plans: you plus up to four more people, each 18 or older, invited by link.
• Not included: brokers that need mail or phone, and legal action against brokers that refuse.

How to cancel and get a refund

I didn’t reach the cancellation screen because Incogni has no account without payment. The help center, updated 10/07/2026, gives this path: click your email in the top right, then “Profile,” “Subscription & billing,” “Manage billing” and “Cancel subscription.”

You can also cancel through support. You keep access until the period ends. A refund is available within 30 days of the first purchase, once per customer, and renewals aren’t refundable unless the law says otherwise. If you bought Incogni through Surfshark or NordVPN, you cancel with them.

What personal data they ask for — and how to delete it

The free scanner asked for an email and a name. The paid service needs your full name, address and date of birth, and U.S. customers also give a phone number, per the help center article updated 10/01/2026. No SSN is requested.

The privacy policy says Incogni keeps service data for up to 24 months after the service ends and support records for six years. Deleting your account takes a request to support, and the privacy policy lists a CCPA right to deletion. The policy says Incogni has never sold personal information.

Who can sign up (U.S. only, state limits, age)

Incogni isn’t U.S.-only. The checkout listed the U.S., including Puerto Rico, Guam, the U.S. Virgin Islands, American Samoa and the Northern Mariana Islands, plus the UK, the EU, Canada and a few more countries. I found no excluded states. The terms require you to be 18 or older and say results may vary by state, with better odds in states with strong privacy laws.

Support: channels and hours (ET)

The help center lists an email contact form with replies “within 24 hours,” live chat for subscribers and phone support on the Unlimited plans. I found no hours in Eastern Time. The contact form sat behind a Cloudflare check on 10/08/2026, so I sent the question I ask every service to support@incogni.com at 4:37 p.m. ET. The reply hasn’t arrived yet, and this section will record when it does.

What we saw inside the account

I couldn’t open a test account on 10/08/2026: Incogni creates the account only after payment. Everything about the dashboard on this page comes from Incogni’s help center, not from my screen. The free scanner and the checkout are the parts I saw myself.

Is Incogni safe and legit?

Incogni is a real company with a U.S. legal entity, Incogni Inc. in California, and a parent group named in its own terms. It publishes its broker list in full.

The Deloitte Lietuva report is public as a PDF. It is a limited assurance engagement, which is a lighter check than an audit, and it covers the state as of 07/18/2025. The help center also says Incogni completed a SOC 2 Type 2 examination, and I didn’t find that report published. Accounts support two-factor authentication through an authenticator app.

The search on ftc.gov blocked my network on 10/08/2026. A web search limited to ftc.gov found no FTC page about Incogni that day. CourtListener lists one federal case, Brandon Taylor v. Incogni Inc, No. 8:26-cv-02475 in the Central District of California, filed 08/28/2026. I couldn’t read the complaint, so I can’t say what it’s about. On BBB, Incogni Inc. had an A+ rating and 23 complaints in the last three years as of 10/08/2026.

What other users say

On Trustpilot, Incogni had 3,015 reviews and 4.3/5 on 10/08/2026. Trustpilot notes the company hasn’t invited reviews recently. I read 103 one- and two-star Trustpilot reviews from 12/2025 to 10/2026 and 64 recent App Store reviews. I didn’t verify each case.

• Spam calls or emails didn’t drop, or rose, after signing up. 37 mentions: Trustpilot 26, App Store 11, 12/2025–10/2026. “In month #2 the number of text and phone spams I received quadrupled” (Trustpilot, 02/11/2026).
• The opposite is reported too. Among the positive reviews I read, 10 say spam fell: Trustpilot 4 and App Store 6. “After one month the number of spam calls and mails dropped by at least 90 pct” (Trustpilot, 10/03/2026).
• Paid, then couldn’t activate the account, log in or sign the authorization form. 13 mentions: Trustpilot 6, App Store 7. “Have taken my money ,but have got no verification email” (Trustpilot, 04/12/2026).
• Couldn’t find how to cancel. 7 mentions: Trustpilot 4, App Store 3.
• No way to add maiden names or nicknames. 4 mentions: Trustpilot 2, App Store 2.

Incogni answered 99% of negative Trustpilot reviews, according to Trustpilot. In my run, the account and cancellation complaints couldn’t be checked, because I had no account. Reddit didn’t load from my network on 10/08/2026, so it isn’t counted here.

Who it’s for (and who it’s not for)

Good fit:

• You found yourself on Whitepages, Spokeo or FastPeopleSearch and want requests sent and repeated without doing it by hand.
• You live in a state with a strong privacy law, where the terms say requests work best.
• You want to see which brokers a service contacts before you pay.
• You’re fine paying $95.88 up front with a 30-day refund window.

Not a fit:

• You want to try it free first. There is no free plan or trial.
• Your profiles are on BeenVerified, Intelius, TruthFinder or Radaris, which weren’t on the list.
• Your main goal is fewer spam calls. User reports go both ways.
• You go by more than one last name and need each one removed.

What I’d change

• A free tier or a short trial, so people can see the dashboard before paying.
• A self-serve “Delete account” button next to “Cancel subscription.”
• The renewal amount in the auto-renewal sentence before a payment method is chosen.
• The six missing people-search sites on the list, or a note on why they aren’t there.
• A real, unchecked opt-in for marketing emails on the free scanner.

Alternatives to Incogni (on this site)

DeleteMe is also paid from the first day, with no free plan. See the DeleteMe review.

Optery has a free plan that shows your exposures before you pay, which Incogni doesn’t offer. See the Optery review.

Aura bundles data removal with credit and identity monitoring, for people who want one subscription. See the Aura review.

The full ranking is on the best data removal services page.

Verdict: is Incogni worth it in 2026?

Incogni gets 7.6/10, which puts it in “Worth it.” The grade for ease of use rests on the scanner and the checkout, since the dashboard opens only after payment.

What I can say from my own screens is that Incogni is upfront at checkout: the $95.88 renewal and a $0.00 tax line were on screen before payment. It publishes its 420-broker list and an outside assurance report.

The trade-offs are paying before you see anything, deleting your account through support and six well-known people-search sites missing from the list. If you’re comfortable with that and live in the U.S., the 30-day refund window gives you room to try it.

What we checked

• Test account: couldn't open — Incogni creates an account only at payment. I ran the free exposure scanner with a test email on 10/08/2026 (email code, then name; result: nothing found)
• Checkout: went to the payment step on 10/08/2026 — saw first-year price $95.88, renewal price shown ($95.88, "price may change"), sales tax $0.00 for New York 10001, auto-renew on by default with no checkbox
• Cancellation: not reached, no account. Help center path checked 10/08/2026; account deletion is by request to support
• Vendor pages: pricing, terms of service (updated 09/14/2026), privacy policy (updated 09/08/2026), refund and cancellation articles, published broker list, Deloitte ISAE 3000 report — captured 10/08/2026
• Support: one question sent via email on 10/08/2026 at 4:37 p.m. ET — reply pending
• User reports: 3,015 Trustpilot reviews (4.3/5), 103 one- and two-star Trustpilot reviews read, 64 App Store reviews read, BBB profile (A+, 23 complaints in 3 years), Google Play 3.6/5 from 217 reviews — read 10/08/2026; Reddit didn't load from my network; complaint themes counted at 3+ mentions on 2+ platforms
• Public records: ftc.gov search blocked my network on 10/08/2026; a web search limited to ftc.gov found no page about Incogni; CourtListener — 1 federal case naming Incogni Inc
• Where the run stopped: desk review plus free scanner and checkout. Incogni creates an account only after payment, so the dashboard, the cancellation screen and account deletion come from Incogni's help center, not from my screen.

FAQ

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