Incogni vs Optery: Which Is Better in 2026?

Side-by-side comparison

Every row comes from this site’s own runs on 10/08/2026: the free plan or scanner, the checkout up to the payment button, and each vendor’s published broker list.

Feature	Incogni	Optery
Score	7.6/10	8.8/10
Free plan	No; one-off free scan only	Yes, Free Basic, no card
Cheapest paid plan, per year	$95.88 (Standard)	$39 (Core)
Renewal price before payment	$95.88, on the checkout screen	Not shown; terms say then-current non-promotional rate
Sales tax at checkout	$0.00 for New York 10001	Not shown before a card
Brokers on the published list	420 rows, 417 unique domains	944 unique domains across all plans
Covered on the cheapest plan	The whole list	152 named sites on Core
Of our 16 people-search sites	10	13 (some only on Ultimate)
Whitepages	Standard	Ultimate only ($249)
Custom removal requests	Unlimited ($179.88)	Ultimate ($249), from day 30
What it asks for	Name, address, date of birth, phone (U.S.)	Name, city, state, birth year, email
Account deletion	Through support	In the account, by typing “DELETE”
Refund	30 days, first purchase, once	30 days, first purchase
Support reply to our question	Ticket acknowledged, reply pending	About 20 minutes, chat
Check prices	See planAffiliate link · how it works →	See plan

Prices verified on 10/08/2026 on Incogni’s and Optery’s sites.

Price: what each costs in the first year and after

Optery wins on the entry price. Free Basic costs nothing and needs no card, and Core is $39/year. Incogni’s cheapest option is Standard at $95.88/year, or $15.98 month to month.

The renewal is clearer at Incogni. Its checkout printed “renew for the same duration at $95.88 (price may change)” before the payment button. Optery’s Core checkout showed no total, tax or renewal price before a card was entered, and its terms say plans renew at the then-current non-promotional rate. Full tables are on the Incogni pricing page and the Optery pricing page.

Coverage: which brokers each one handles

Optery publishes the longer list. This site counted 944 unique domains on it on 10/08/2026, against 417 on Incogni’s list. The catch is how Optery splits the list by plan. Core covers 152 named sites, or 380 with what Optery calls Expanded Reach. Incogni sends requests to its whole list on every plan.

The difference shows on the big people-search sites. Incogni Standard covers Whitepages, Spokeo, FastPeopleSearch and TruePeopleSearch. Optery lists Whitepages, Intelius and TruthFinder only on Ultimate at $249/year. Neither Incogni’s list nor Optery’s lower plans include Intelius. The method and all counts are in the Data Removal Coverage Index.

Trying before you pay

Optery lets you see results first. Free Basic scanned brokers and showed matches with screenshots, and the first scan took about 25 minutes on 10/08/2026. You send the opt-outs yourself until you upgrade.

Incogni has no account without payment. Its free scanner asks for an email and a name, shows one result screen and keeps nothing after 15 minutes. The trial, in effect, is the 30-day refund. More on that is on the Incogni free scan page.

Personal data and account deletion

Incogni asks for more. It needs your name, address and date of birth, and a phone number for U.S. customers. Optery asked for a name, city, state, birth year and email at sign-up. Neither asks for a Social Security number.

Deleting the account is easier at Optery: a button in the account and the word “DELETE.” Incogni’s help center says to contact support.

Support

Optery’s chat answered this site’s standard question in about 20 minutes on 10/08/2026. Incogni’s contact form was behind a Cloudflare check, so the question went by email; the ticket was acknowledged right away and the reply is still pending. Incogni offers phone support only on Unlimited plans.

What it’s like to be a U.S. customer

	Incogni	Optery
What you’ll pay at checkout	$95.88, renewal $95.88 shown, $0.00 tax	No total, tax or renewal before a card
What’s in the plan	Whole 420-broker list on every plan	Core 152 sites; Whitepages on Ultimate
How to cancel	Profile → “Subscription & billing” → “Cancel subscription”	“Cancel Plan” in Account
Personal data	Name, address, date of birth, phone; deletion via support	Name, city, state, birth year; delete in account
Who can sign up	U.S. and territories, UK, EU, Canada; 18+	U.S., Canada (not Quebec), Australia, New Zealand, South Africa; 18+
Support	Email, chat for subscribers, phone on Unlimited	Chat; about 20 minutes to a person
Inside the account	Not seen without payment	Free dashboard, first scan in about 25 minutes

Details are in the Incogni review and the Optery review.

Who should pick Incogni

• You’re on Whitepages, Spokeo or FastPeopleSearch and want them handled without paying $249.
• You want one plan that covers the whole published list.
• You want to see the renewal price before you pay.

Who should pick Optery

• You want to see your matches before paying anything.
• You’re on a budget and $39/year for Core covers the sites you care about.
• You need Intelius or TruthFinder handled and can pay for Ultimate.
• You want to delete your account yourself.

Verdict

Optery scores higher overall, 8.8/10 against Incogni’s 7.6/10, on results, price and ease of use. For a single site, the choice still comes down to coverage per dollar. Incogni’s $95.88 buys its whole list, including Whitepages. Optery’s free plan and $39 Core are the cheaper start, but the big people-search sites sit in its $249 plan. Read the Incogni review and the Optery review before you choose.

What we checked

• Incogni: free Exposure Scanner and the Standard annual checkout up to the payment button on 10/08/2026; no paid account opened
• Optery: Free Basic account opened on 10/08/2026, first scan, Core yearly checkout up to the card field, account deletion dialog
• Broker lists: Incogni's 420-row list and Optery's per-plan list counted the same day for the Data Removal Coverage Index
• Support: one identical question sent to both on 10/08/2026; Optery's chat answered in about 20 minutes, Incogni's ticket was acknowledged without a reply at the time of writing
• Vendor pages: pricing, terms, refund policies and help centers of both, read 10/08/2026

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