DeleteMe vs Incogni: Which Is Better in 2026?

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Side-by-side comparison

Feature	DeleteMe	Incogni
Our score	7.1/10	7.6/10
Cheapest yearly plan	$129/year (1 person)	$95.88/year (Standard)
Renewal price at checkout	Not shown, “current or full retail rate”	$95.88 shown, “price may change”
Month-to-month option	No	$15.98/month
Free plan or trial	No, free scan only	No, free scan only
Sales tax at checkout (New York)	None shown	$0.00
Auto-renew	Required checkbox	On by default, no checkbox
Domains on the published list	957 (969 lines)	417 (420 lines)
Domains on the basic plan	91 marked Standard	All 417
Control people-search sites on the basic plan	10 of 16	10 of 16
Custom removal requests	40 a year on Standard	Unlimited plans only ($179.88/year)
Family plan	4 people, $329/year	Up to 5, $191.88/year
Refund	Full before the first report, prorated after	30 days after the first purchase, once
Account deletion	Button in the dashboard, per the help center	Through support only, per the help center
Support	Phone, chat and email, Mon–Fri 9 a.m.–8 p.m. ET	Email form, chat for subscribers, phone on Unlimited
Who can sign up	U.S. plans, separate international plans	U.S. and territories, 18 or older
Price	See plan	See plan

Prices verified on 10/08/2026 on DeleteMe’s and Incogni’s sites. Scores come from our methodology, and the coverage numbers from the Data Removal Coverage Index.

Price and value

Incogni is cheaper. On 10/08/2026 its Standard plan cost $95.88 for a year at checkout, about $8 a month (our math: $95.88 ÷ 12), and it also sells month to month at $15.98. DeleteMe’s cheapest option was $129.00 for one person for a year, and it has no monthly plan. A 20% first-year code (JOINNOW or SCAN20) brings DeleteMe to $103.20, still above Incogni’s regular price.

For a family, the gap is wider: DeleteMe’s family plan covers four people for $329 a year, Incogni’s covers up to five for $191.88.

Checkout honesty

Incogni showed more before payment. Its checkout printed the renewal amount, “renew for the same duration at $95.88 (price may change).” DeleteMe’s checkout showed $129.00 and no renewal amount, and its terms say the plan renews “at either the current or full retail rate.” Neither added sales tax for a New York address. DeleteMe asks you to tick a box agreeing to be charged at each renewal, while Incogni’s auto-renew is part of entering your payment details, with no box. Incogni offered PayPal, Apple Pay and cards. DeleteMe offered a card or Link.

Coverage: which brokers each one removes you from

DeleteMe’s list is longer, but most of it isn’t in the basic plan. On 10/08/2026 DeleteMe’s list had 957 unique domains, and its legend marked 91 of them “Included in Standard Plan and above.” The rest are custom requests, VIP-only, international or business sites. Incogni’s list had 417 unique domains, and Incogni says every plan covers all of them.

On our control list of 16 large people-search sites, each covers 10 on its basic plan, but not the same 10. Only DeleteMe’s Standard plan has BeenVerified and ClustrMaps. Only Incogni has Nuwber and Acxiom. Both cover Whitepages, Spokeo, FastPeopleSearch, TruePeopleSearch, MyLife, PeopleFinders, PeopleLooker and That’s Them. Neither covers Intelius, TruthFinder, Instant Checkmate or Radaris on its basic plan.

Custom requests and human help

This is where DeleteMe is stronger. Its Standard plan includes 40 custom removal requests a year: you paste a link to a listing DeleteMe doesn’t cover, and its staff handle it. Incogni includes custom removals only on its Unlimited plans, which cost $179.88 a year for one person. DeleteMe also offers phone support on every plan, Monday to Friday, 9 a.m. to 8 p.m. ET, where Incogni keeps phone support for Unlimited.

Data handling and cancellation

Both ask for similar details: name, address, date of birth, phone and email, and neither asks for a Social Security number. DeleteMe’s help center describes a “Delete my account” button in the dashboard. Incogni’s help center says the account is deleted only by contacting support. To stop renewal, DeleteMe’s path is Account, then Billing & Subscriptions. Incogni’s is Profile, then Subscription & billing, Manage billing and Cancel subscription. I couldn’t test either path, because neither service opens an account before payment.

What people say

I found 8 threads comparing the two between 10/2024 and 10/2026, plus 9 that moderators removed. Reasons that passed our threshold of three independent mentions on two platforms, which I didn’t verify case by case:

• Results: 5 mentions say spam or listings dropped with Incogni. One Reddit user wrote, “I used it for a year and it worked BETTER than I had hoped” (r/IdentityTheft, 07/09/2026).
• Listings come back: 4 mentions, about both services, say brokers re-add people after removal, so removal has to be ongoing.
• Handing over your data: 4 mentions question giving either service your details in the first place.
• Price: 3 mentions call Incogni cheaper or both too expensive.
• Cancellation: 3 mentions describe friction canceling Incogni, and 3 replies in the same threads point to a cancel button in its dashboard.

No independent test measured both services together. Consumer Reports’ 2023 test found DeleteMe had removed 27% of volunteers’ profiles after four months (Incogni wasn’t included). A 2025 peer-reviewed study at PoPETs found Incogni removed 76.6% of the records it found within 30 days (DeleteMe wasn’t in its user test). The two studies used different methods, so the numbers can’t be compared directly.

What it’s like to be a U.S. customer

	DeleteMe	Incogni
What you’ll pay at checkout	$129.00, no tax, renewal not shown	$95.88, $0.00 tax, renewal $95.88 shown
What’s in the plan	91 Standard domains, 40 custom requests, 4 reports a year	417 domains, recurring requests, no custom requests on Standard
How to cancel and get a refund	Renewal toggle in the account. Full refund before the first report	Cancel in billing settings. 30-day refund, once
Personal data asked	Name, DOB, addresses, phone, email. No SSN	Name, address, DOB, phone, email. No SSN
Who can sign up	U.S. plans, separate international plans	U.S. and territories, 18+
Support	Phone, chat, email. Our email answered in about 6 minutes	Email form, chat for subscribers, phone on Unlimited
Inside the account	Not opened, payment required	Not opened, payment required

Full details are in the DeleteMe review and the Incogni review.

Who should pick DeleteMe

• You want staff to remove listings outside the automated list through custom requests.
• You want phone support on the basic plan.
• You need BeenVerified or ClustrMaps covered without upgrading.

Who should pick Incogni

• You want the lower price and to know the renewal amount before you pay.
• You’d like to start month to month.
• You need Nuwber or Acxiom covered, or a family plan for five.

Verdict

Incogni comes out ahead on our scale, 7.6 against 7.1, mostly on price and checkout honesty. It costs less, shows the renewal price, and doesn’t split its list by plan. DeleteMe is the better buy if custom requests matter to you, since they’re included on its basic plan. If you don’t know which sites list you, run both free scans first: each takes a minute.

What we checked

• Test accounts: none for either service, because both create the account only at payment. DeleteMe’s and Incogni’s free scans run 10/08/2026
• Checkout: both taken to the payment step on 10/08/2026 with a New York address. DeleteMe $129.00, renewal not shown. Incogni $95.88, renewal $95.88 shown. No sales tax at either
• Coverage: DeleteMe’s and Incogni’s published broker lists downloaded and counted on 10/08/2026, plus 16 control people-search sites
• Vendor pages: pricing, terms, privacy policies and help centers of both services — captured 10/08/2026
• User reports: 8 Reddit, Hacker News and Privacy Guides threads comparing the two (10/2024–10/2026), Trustpilot for both — read 10/08/2026. Reasons counted at 3+ independent mentions on 2+ platforms

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